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Juicy Web site proves popular on campus, but many students fight back

The Associated Press

Issue date: 2/20/08 Section: News
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"I can't imagine the disgust she must have for Pepperdine if that's what (students) say," Frazier said.

College administrators say they are appalled by the site but have no control over it since students can see it outside the campus computer network. They say all they can do is urge students not to post items or troll for malicious gossip - and hope that in the process they learn about how to get along.

That tactic may be having an effect.

At a number of campuses where JuicyCampus was a hot topic even just a few weeks ago, students and administrators say use and complaints have tapered off sharply. That's hard to confirm; Internet tracker comScore Inc. says the site's visitor numbers are too low to be counted by its system.

But more and more postings criticize the site, with comments like, "let's not ruin each other's lives," and, "If you can't personalize any of the stuff you read or write here, imagine it happening to your sister or your best friend."

"People have gotten just extremely sick of hearing all this stuff," said Rachelle Palisoc, a freshman at Loyola Marymount in California, who joined a Facebook group called "Ban Juicycampus!!!!" that has about 850 members.

Free to use and supported by advertising, JuicyCampus is a simple conduit urging users to post gossip and promising them total anonymity. There are threads on campus hook-ups, who's popular and who's overweight.

"Top ten freshman sluts" reads one typical thread, and "The Jews ruin this school" another. Homophobia is common. Many postings combine the cruelty of a middle school playground, the tight social dynamics of a college campus and the alarming global reach of the Internet.

JuicyCampus pledges that it blocks its discussion boards from being indexed by search sites like Google, and that appears to be true.

"College students are clever and fun-loving, and we wanted to create a place where they could share their stories," said Matt Ivester, the site's founder, who agreed to answer questions by e-mail.
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