In response to the amount of wildfires raging across Colorado this summer, the Denver Broncos have pledged to donate $50,000 to help fire relief efforts.
They aren’t the only NFL entity to express their support for the state, as 2011 Heisman Trophy winner and 2nd overall pick in the 2012 NFL draft Robert Griffin III tweeted
@rgiii: If you care about anything in life…take a second or 5 to
#PrayForColorado and for those helping put out the fires
Wednesday night a little before 10 p.m.
Broncos owner Pat Bowlen expressed his condolences for the fire victims:
I also would like to commend the dedication of the firefighters, medical personnel, volunteers and the numerous organizations that are working around the clock to respond to these tragedies. Their contributions are heroic, selfless and truly immeasurable
While the $50k will certainly be appreciated, the question of “will it matter?” begs to be asked. The cost of firefighting efforts in Colorado has risen above $33.5 million for the High Park Fire alone, with the recent Waldo Canyon fire checking in at $3.2 million in a few days.
The Broncos gave Peyton Manning a $96 million contract in March, and with his jersey sales likely booming money can’t be tight. In no way should the Broncos be expected to pay for the fires, and it’s likely that the donation is more of a PR move to get in the public’s good graces and encourage others to donate as well.
That’s where the Broncos show their true worth, and the true worth of any sports organization: the ability to make a positive impact in their community.
$50,000 might not be a massive heap of money to the Broncos or the firefighting efforts, but if it helps start a flood of donations then that’s far more valuable.